Founded by Nazz Abdullah, NAZZ&CO stands today as one of Malaysia’s most influential automotive and lifestyle content ecosystem, uniting millions of viewers across multiple digital platforms. Built on bold creativity, fearless truth-telling, and an unshakable vision to lead, NAZZ&CO continues to shape the voice of a new digital generation.

What began as a single YouTube channel has evolved into a content powerhouse and entertainment network trusted by brands, respected by industry leaders, and watched by millions. With over 120 million total views and a combined monthly reach of 30–40 million across all platforms, NAZZ&CO has become the benchmark for impactful digital storytelling in Malaysia.

A Vision Fueled by Passion and Purpose

Led by Nazz Abdullah, one of Malaysia’s most influential media personalities and respected automotive figures, NAZZ&CO merges storytelling, technology, and authenticity. Nazz Abdullah’s journey from a former automotive sales advisor to a national-level mega influencer and media founder has inspired countless Malaysians, proving that passion, discipline, and innovation can build an empire from the ground up.

Today, Nazz Abdullah is widely recognised as a leading voice in the Malaysian automotive and digital entertainment landscape, a name synonymous with credibility, creativity, and influence. His interviews and collaborations with prominent public figures, including government ministers and corporate icons, have solidified NAZZ&CO’s reputation as a trusted and legitimate platform among Malaysia’s elite and general audience alike.

A Growing Media Ecosystem

Under the NAZZ&CO umbrella lies a series of established and fast-growing brands that define Malaysia’s modern digital media era:

• Jangan Kecam: Malaysia’s boldest talk show, featuring exclusive conversations with national leaders and influential personalities.

• Terpaling Travel: A cinematic travel series exploring culture, lifestyle, and adventure through authentic storytelling.

• Baik Beli, Spanazz Jaya, and Serang Hendap:  Automotive entertainment shows that combine humour, real-world insight, and raw passion.

Each of these sub-brands shares the same DNA - bold creativity, honesty, and deep respect for the Malaysian audience.

The NAZZ&CO Impact

Across all its platforms, NAZZ&CO commands a loyal and fast-growing audience, solidifying its reputation as one of Malaysia’s most influential automotive and lifestyle media brands. With over 767,000 YouTube subscribers, 120 million total views, and close to one million followers on TikTok, NAZZ&CO’s reach continues to expand across Facebook, Instagram, Threads, and Spotify.

Altogether, the brand now connects with more than 2.4 million followers nationwide, achieving an estimated monthly reach exceeding 70 million. More than just numbers, NAZZ&CO has become a cultural symbol of authenticity and excellence, bridging the worlds of automotive, entertainment, and public discourse.

A Movement, Not Just a Media Company

NAZZ&CO is more than a media company, it is a movement redefining how Malaysians consume content, form opinions, and engage with their passions. It speaks to those who dare to dream bigger, drive harder, and live louder.

With an unwavering commitment to truth, creativity, and innovation, NAZZ&CO continues to lead the industry, while Nazz Abdullah stands as a living testament that Malaysian talent can compete, inspire, and dominate at the highest level.

NAZZ&CO - Malaysia’s version of Top Gear meets Netflix.
A brand built on truth, driven by vision, and led by one of the most influential voices of our generation, Nazz Abdullah.